Sans Serif fonts project a strong durable image. They also effectively
communicate quick bursts of information
Script
Script fonts project an elegant image. Unfortunately they are often
characterized by poor legibility. They should only be used for short viewing
distances and only in combinations of upper and lower case letters.
Display
Display fonts project distinctive images for special situations. Legibility is
also a concern especially over greater viewing distances.
Serif
Serif fonts project a more sophisticated upscale image. They also make it
easier to read large bodies of text.
